January 18

12:00

Grijze zaal Oosterpoort

Keynote

Who will create (in) the metaverse? Reimagining the term “creator” and what it entails

January 18
12:00
12:30

uur

Grijze zaal Oosterpoort

Wiktoria Wójcik thinks there is not enough talk about the middle layer of the metaverse stack. The bottom being technology, the top being monetisation and marketing while the middle are the creators who will make the population of the metaverse possible. In the end, Roblox would not be that popular if not for millions of independent creators making experiences. The Internet is what it is because of millions of independent creators.

Metaverse as the next step of the Internet will need to rely on them as well. In this speech, Wiktoria will dive deeper into what types of creators (including AI) will build the metaverse. And what it means for society, work and companies and creators themselves.

Speaker(s)

Wiktoria Wójcik
Together with Eurosonic Noorderslag, we’re hosting this special conference to connect companies and creatives. Dance with us.

ESNS HIGHLIGHTS

18 JAN MEROL

19 JAN JUNGLE BY NIGHT